{"id":7448,"date":"2025-01-17T11:38:18","date_gmt":"2025-01-17T11:38:18","guid":{"rendered":"https:\/\/www.iidaliimatainen.fi\/?p=7448"},"modified":"2025-01-23T11:43:41","modified_gmt":"2025-01-23T11:43:41","slug":"logoversiot-graafinen-ohjeisto-elainklinikka-hakametsa","status":"publish","type":"post","link":"https:\/\/www.iidaliimatainen.fi\/index.php\/2025\/01\/17\/logoversiot-graafinen-ohjeisto-elainklinikka-hakametsa\/","title":{"rendered":"Br\u00e4ndi-ilmeen yksil\u00f6itt\u00e4minen &#8211; El\u00e4inklinikka Hakamets\u00e4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7448\" class=\"elementor elementor-7448\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59831a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"59831a1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5502814\" data-id=\"5502814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0235fb3 elementor-widget elementor-widget-image\" data-id=\"0235fb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.iidaliimatainen.fi\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"231\" height=\"147\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2020\/06\/Omalogo_keskikoko2.svg\" class=\"attachment-medium size-medium wp-image-3265\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20dfdd7\" data-id=\"20dfdd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6c8d7 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3d6c8d7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.iidaliimatainen.fi\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Takaisin etusivulle<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4001b3850 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4001b3850\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f9962f8\" data-id=\"7f9962f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67658bf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"67658bf3\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4ad5c8f0\" data-id=\"4ad5c8f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf23de elementor-widget elementor-widget-heading\" data-id=\"3cf23de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Br\u00e4ndi-ilmeen yksil\u00f6itt\u00e4minen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb0069b elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-heading\" data-id=\"1eb0069b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yhten\u00e4inen ja moni-k\u00e4ytt\u00f6inen visuaalinen identiteetti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ddccf elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"61ddccf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yhten\u00e4inen ja monik\u00e4ytt\u00f6inen visuaalinen identiteetti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d58354c elementor-widget elementor-widget-text-editor\" data-id=\"7d58354c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"cedf\" class=\"hv hw ap ce hx b dy hy ea hz ia ib ic id ie if ig cx\" data-selectable-paragraph=\"\">El\u00e4inklinikka Hakamets\u00e4n visuaalinen ilme p\u00e4ivitettiin monik\u00e4ytt\u00f6iseksi ja helposti sovellettavaksi. Tavoitteena oli luoda selke\u00e4 br\u00e4ndikokonaisuus, jota klinikka voi hy\u00f6dynt\u00e4\u00e4 eri medioissa itse tai tilata sis\u00e4lt\u00f6\u00e4 ulkopuolelta ilman, ett\u00e4 ilme hajaantuu. Projekti sis\u00e4lsi logon eri versiot ja v\u00e4rivariaatiot, graafisen ohjeiston sek\u00e4 animaatiot, jotka tuovat br\u00e4ndiin lis\u00e4\u00e4 tunnistettavuutta ja dynaamisuutta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d86ccc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0d86ccc\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e08054a\" data-id=\"e08054a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1146c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f1146c4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-04bd718\" data-id=\"04bd718\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c53d871 elementor-widget elementor-widget-heading\" data-id=\"c53d871\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logoversiot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c194025 wpr-switcher-style-dual wpr-switcher-label-style-outer wpr-switcher-icon-position-right elementor-widget elementor-widget-wpr-content-toggle\" data-id=\"c194025\" data-element_type=\"widget\" data-widget_type=\"wpr-content-toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-content-toggle\">\n\t\t<div class=\"wpr-switcher-container\" data-active-switcher=\"1\">\n\n\t\t\t\n\t\t<div class=\"wpr-switcher-inner wpr-switcher-first\">\n\t\t\t\t\t\t<div class=\"wpr-switcher-label\">HAASTEET<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wpr-switcher-outer\">\n\t\t\t<div class=\"wpr-switcher-wrap\">\n\t\t\t\t<div class=\"wpr-switcher\" data-switcher=\"1\"><\/div>\n\n\t\t\t\t<div class=\"wpr-switcher\" data-switcher=\"2\"><\/div>\n\n\t\t\t\t<div class=\"wpr-switcher-bg\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"wpr-switcher-inner wpr-switcher-second\">\n\t\t\t\t\t\t<div class=\"wpr-switcher-label\">RATKAISUT<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t<\/div>\n\n\t\t<div class=\"wpr-switcher-content-wrap\">\n\t\t\t\n\t\t\t<div class=\"wpr-switcher-content\" data-switcher=\"1\">\n\t\t\t\t<div class=\"wpr-switcher-content-inner wpr-anim-size-large wpr-overlay-none\"><style>.elementor-7478 .elementor-element.elementor-element-5da53059{padding:2vw 2vw 2vw 2vw;}.elementor-7478 .elementor-element.elementor-element-36a0375f > .elementor-widget-container{margin:2vw 0vw 0vw 0vw;}.elementor-7478 .elementor-element.elementor-element-36a0375f{text-align:center;}.elementor-7478 .elementor-element.elementor-element-36a0375f .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-size:2vw;font-weight:800;text-transform:uppercase;font-style:normal;text-decoration:none;line-height:1.05em;letter-spacing:0px;word-spacing:0em;}.elementor-7478 .elementor-element.elementor-element-77ebf45 > .elementor-widget-container{margin:1vw 0vw 0vw 0vw;}.elementor-7478 .elementor-element.elementor-element-77ebf45{text-align:center;font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );text-transform:var( --e-global-typography-text-text-transform );font-style:var( --e-global-typography-text-font-style );text-decoration:var( --e-global-typography-text-text-decoration );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );color:var( --e-global-color-secondary 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);line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7478\" class=\"elementor elementor-7478\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da53059 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5da53059\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79defd34\" data-id=\"79defd34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6634a17 elementor-widget elementor-widget-image\" data-id=\"6634a17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"429\" height=\"335\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2025\/01\/Paalogo_varit_naytot.png\" class=\"attachment-full size-full wp-image-7456\" alt=\"\" srcset=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2025\/01\/Paalogo_varit_naytot.png 429w, https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2025\/01\/Paalogo_varit_naytot-300x234.png 300w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a0375f elementor-widget elementor-widget-heading\" data-id=\"36a0375f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Haasteet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ebf45 elementor-widget elementor-widget-text-editor\" data-id=\"77ebf45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El\u00e4inklinikan p\u00e4\u00e4logo oli jo olemassa, mutta sen k\u00e4ytett\u00e4vyytt\u00e4 eri ymp\u00e4rist\u00f6iss\u00e4 haluttiin parantaa. Tarpeena oli luoda vaihtoehtoisia asetteluja ja v\u00e4riversioita, jotta logo toimisi niin verkkosivuilla, mainoksissa, esitteiss\u00e4 kuin ulkomainonnassakin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<span class=\"wpr-template-edit-btn\" data-permalink=\"https:\/\/www.iidaliimatainen.fi\/?elementor_library=hakametsa_logovariaatio1\">Edit Template<\/span><\/div>\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-switcher-content\" data-switcher=\"2\">\n\t\t\t\t<div class=\"wpr-switcher-content-inner wpr-anim-size-large wpr-overlay-none\"><style>.elementor-7475 .elementor-element.elementor-element-5d5209d5{padding:2vw 2vw 2vw 2vw;}.elementor-7475 .elementor-element.elementor-element-a12188c > .elementor-widget-container{margin:0vw 0vw 0vw 0vw;}.elementor-7475 .elementor-element.elementor-element-a12188c{text-align:center;}.elementor-7475 .elementor-element.elementor-element-a12188c .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-size:2vw;font-weight:800;text-transform:uppercase;font-style:normal;text-decoration:none;line-height:1.05em;letter-spacing:0px;word-spacing:0em;}.elementor-7475 .elementor-element.elementor-element-1acdeb68 > .elementor-widget-container{margin:1vw 0vw 0vw 0vw;}.elementor-7475 .elementor-element.elementor-element-1acdeb68{text-align:center;font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );text-transform:var( --e-global-typography-text-text-transform );font-style:var( --e-global-typography-text-font-style );text-decoration:var( --e-global-typography-text-text-decoration );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );color:var( --e-global-color-secondary );}@media(max-width:1366px){.elementor-7475 .elementor-element.elementor-element-1acdeb68{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}@media(max-width:1024px){.elementor-7475 .elementor-element.elementor-element-a12188c .elementor-heading-title{font-size:7vw;}.elementor-7475 .elementor-element.elementor-element-1acdeb68{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}@media(max-width:767px){.elementor-7475 .elementor-element.elementor-element-a12188c .elementor-heading-title{font-size:40px;}.elementor-7475 .elementor-element.elementor-element-1acdeb68{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );word-spacing:var( --e-global-typography-text-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"7475\" class=\"elementor elementor-7475\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d5209d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5d5209d5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b11993c\" data-id=\"7b11993c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467d5099 elementor-widget elementor-widget-image\" data-id=\"467d5099\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"645\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2025\/01\/Elainklinikka_variaatiot4.gif\" class=\"attachment-full size-full wp-image-7474\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12188c elementor-widget elementor-widget-heading\" data-id=\"a12188c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ratkaisut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acdeb68 elementor-widget elementor-widget-text-editor\" data-id=\"1acdeb68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suunnittelin pysty- ja vaakasuuntaiset logoversiot sek\u00e4 eri v\u00e4rivariaatiot (v\u00e4rillinen, mustavalkoinen ja negatiiviversio). N\u00e4iden avulla logo s\u00e4ilytt\u00e4\u00e4 erottuvuutensa kaikissa medioissa ja taustoissa ilman, ett\u00e4 sen selkeys k\u00e4rsii. Monik\u00e4ytt\u00f6isyys takaa, ett\u00e4 br\u00e4ndin ilme pysyy ammattimaisena kaikissa visuaalisissa materiaaleissa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<span class=\"wpr-template-edit-btn\" data-permalink=\"https:\/\/www.iidaliimatainen.fi\/?elementor_library=hakametsa_logovariaatiot2\">Edit Template<\/span><\/div>\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-943c5be\" data-id=\"943c5be\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ddf03 elementor-widget elementor-widget-heading\" data-id=\"a1ddf03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Animaatiot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5801df5 elementor-widget elementor-widget-text-editor\" data-id=\"5801df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El\u00e4inklinikka halusi lis\u00e4t\u00e4 n\u00e4kyvyytt\u00e4\u00e4n liikkuvan kuvan avulla. Tarpeena oli luoda helposti sovellettavia animaatioita, jotka tukevat br\u00e4ndin luotettavaa ja l\u00e4mminhenkist\u00e4 ilmett\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1eb7d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a1eb7d4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d3315cc\" data-id=\"d3315cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5197928 elementor-widget elementor-widget-heading\" data-id=\"5197928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sosiaalinen media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98ad91 elementor-widget elementor-widget-text-editor\" data-id=\"b98ad91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lyhyet ja ytimekk\u00e4\u00e4t animaatiot, jotka tukevat klinikan viestint\u00e4\u00e4 ja lis\u00e4\u00e4v\u00e4t sitoutumista.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-74bc224\" data-id=\"74bc224\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c0842 elementor-widget elementor-widget-heading\" data-id=\"37c0842\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video-materiaalit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10088e5 elementor-widget elementor-widget-text-editor\" data-id=\"10088e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Br\u00e4ndinmukaiset liike-elementit, jotka luovat ammattimaisen ja yhten\u00e4isen ilmeen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a3381dc\" data-id=\"a3381dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce78e0 elementor-widget elementor-widget-heading\" data-id=\"2ce78e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tienvarsi-mainokset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11977af elementor-widget elementor-widget-text-editor\" data-id=\"11977af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nopeat ja huomioarvoiset animaatiot, jotka erottuvat liikenteess\u00e4.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-248e11a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"248e11a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-75a1cd9\" data-id=\"75a1cd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b567d3e elementor-widget elementor-widget-ha-carousel happy-addon ha-carousel\" data-id=\"b567d3e\" data-element_type=\"widget\" data-settings=\"{&quot;animation_speed&quot;:500,&quot;vertical&quot;:&quot;yes&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;arrow&quot;,&quot;slides_to_show_tablet&quot;:3,&quot;slides_transition&quot;:&quot;slide&quot;}\" data-widget_type=\"ha-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div data-ha_rcc_uid=\"\" class=\"hajs-slick ha-slick ha-slick--carousel\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2024\/03\/Elaimet.gif\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2024\/03\/Elaimet-Pallo.gif\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<div class=\"ha-slick-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/www.iidaliimatainen.fi\/wp-content\/uploads\/2024\/03\/logo.gif\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f727999 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f727999\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec94f93\" data-id=\"ec94f93\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0f1df8 elementor-widget elementor-widget-heading\" data-id=\"b0f1df8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Graafinen ohjeisto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486250c elementor-widget elementor-widget-text-editor\" data-id=\"486250c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Br\u00e4ndin tunnistettavuuden s\u00e4ilytt\u00e4minen vaatii johdonmukaisuutta kaikissa visuaalisissa elementeiss\u00e4, kuten logossa, typografiassa ja v\u00e4reiss\u00e4. Tarpeena oli luoda selke\u00e4t ohjeet, jotka varmistavat yhten\u00e4isen ilmeen eri materiaaleissa ja alustoilla. Laadin kattavan graafisen ohjeiston, joka m\u00e4\u00e4rittelee logon k\u00e4ytt\u00f6ohjeet, v\u00e4ripaletin, typografian ja graafiset elementit. Sen avulla visuaalinen ilme pysyy tunnistettavana ja ammattimaisena kaikessa viestinn\u00e4ss\u00e4, oli kyseess\u00e4 verkkosivut, painotuotteet tai sosiaalisen median sis\u00e4ll\u00f6t.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3aba01\" data-id=\"f3aba01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c36368 elementor-widget elementor-widget-shortcode\" data-id=\"7c36368\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_book df-lite\" id=\"df_5890\"  _slug=\"elainklinikka-hakametsa\" data-title=\"elainklinikka-hakametsa\" wpoptions=\"true\" thumbtype=\"\" ><\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_5890 = {\"outline\":[],\"backgroundColor\":\"00000\",\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"source\":\"https:\\\/\\\/www.iidaliimatainen.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Graafinen-ohjeisto.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8042807 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8042807\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79912a4\" data-id=\"79912a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03580ee elementor-widget elementor-widget-spacer\" data-id=\"03580ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El\u00e4inklinikka Hakamets\u00e4n visuaalinen ilme p\u00e4ivitettiin monik\u00e4ytt\u00f6iseksi ja helposti sovellettavaksi. Tavoitteena oli luoda selke\u00e4 br\u00e4ndikokonaisuus, jota klinikka voi hy\u00f6dynt\u00e4\u00e4 eri medioissa itse tai tilata sis\u00e4lt\u00f6\u00e4 ulkopuolelta ilman, ett\u00e4 ilme hajaantuu. Projekti sis\u00e4lsi logon eri versiot ja v\u00e4rivariaatiot, graafisen ohjeiston sek\u00e4 animaatiot, jotka tuovat br\u00e4ndiin lis\u00e4\u00e4 tunnistettavuutta ja dynaamisuutta.<\/p>\n","protected":false},"author":1,"featured_media":7550,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/posts\/7448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/comments?post=7448"}],"version-history":[{"count":73,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/posts\/7448\/revisions"}],"predecessor-version":[{"id":8146,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/posts\/7448\/revisions\/8146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/media\/7550"}],"wp:attachment":[{"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/media?parent=7448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/categories?post=7448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iidaliimatainen.fi\/index.php\/wp-json\/wp\/v2\/tags?post=7448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}